Global marketing management

Main Author: Kotabe
Other Authors: Helsen,
Format: Book
Language:English
Published: New York: John Wiley & Sons, Inc, 2008.
Edition:4th ed.
Subjects:
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245 1 0 |a Global marketing management   |c Masaaki Kotabe and Kristiaan Helsen. 
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260 0 0 |a New York:   |b John Wiley & Sons, Inc,   |c 2008. 
300 |a xxii, 682p.:   |b ill.col.maps;   |c 28cm. 
650 0 0 |a International business enterprises --   |x Management  
650 0 0 |a Export marketing --   |x Management  
700 1 1 |a Helsen,   |h Kristiaan  
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