Kotabe, & Helsen. (2008). Global marketing management (4th ed.). New York: John Wiley & Sons, Inc.
Chicago Style CitationKotabe, and Helsen. Global Marketing Management. 4th ed. New York: John Wiley & Sons, Inc, 2008.
MLA CitationKotabe, and Helsen. Global Marketing Management. 4th ed. New York: John Wiley & Sons, Inc, 2008.
Warning: These citations may not always be 100% accurate.