APA Citation

Kotabe, & Helsen. (2008). Global marketing management (4th ed.). New York: John Wiley & Sons, Inc.

Chicago Style Citation

Kotabe, and Helsen. Global Marketing Management. 4th ed. New York: John Wiley & Sons, Inc, 2008.

MLA Citation

Kotabe, and Helsen. Global Marketing Management. 4th ed. New York: John Wiley & Sons, Inc, 2008.

Warning: These citations may not always be 100% accurate.