Principles of services marketing
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Lonon:
McGraw-Hill Companies,
2008.
|
| Edition: | 5th ed. |
| Subjects: |
| LEADER | 00582pamaa2200205 4500 | ||
|---|---|---|---|
| 001 | 0000043488 | ||
| 005 | 20140919090000.0 | ||
| 020 | 0 | 0 | |a 007116275 (pbk) |
| 082 | |a 658.8 PAL 2008 | ||
| 090 | 0 | 0 | |a HF5415 |b PAL 2008 |
| 100 | 1 | 0 | |a Palmer |
| 245 | 0 | 0 | |a Principles of services marketing |c Adrian Palmer. |
| 250 | 0 | 0 | |a 5th ed. |
| 260 | 0 | 0 | |a Lonon: |b McGraw-Hill Companies, |c 2008. |
| 300 | |a xviii, 606p.: |b ill.; |c 24cm. | ||
| 501 | 0 | 0 | |a CBS |
| 504 | 0 | 0 | |a Includes bibliographical references and index |
| 650 | 0 | 0 | |a Marketing |
| 650 | 0 | 0 | |a Service industries -- |x Marketing |
| 901 | |u www.mhhe.com | ||