APA Citation

Palmer. (2008). Principles of services marketing (5th ed.). Lonon: McGraw-Hill Companies.

Chicago Style Citation

Palmer. Principles of Services Marketing. 5th ed. Lonon: McGraw-Hill Companies, 2008.

MLA Citation

Palmer. Principles of Services Marketing. 5th ed. Lonon: McGraw-Hill Companies, 2008.

Warning: These citations may not always be 100% accurate.