Palmer. (2008). Principles of services marketing (5th ed.). Lonon: McGraw-Hill Companies.
Chicago Style CitationPalmer. Principles of Services Marketing. 5th ed. Lonon: McGraw-Hill Companies, 2008.
MLA CitationPalmer. Principles of Services Marketing. 5th ed. Lonon: McGraw-Hill Companies, 2008.
Warning: These citations may not always be 100% accurate.