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| LEADER |
00624pamaa2200205 4500 |
| 001 |
0000043486 |
| 005 |
20130117090000.0 |
| 008 |
080404 eng |
| 020 |
0 |
0 |
|a 0071263632 (pbk)
|
| 090 |
0 |
0 |
|a HF5415.13
|b LEH 2008
|
| 100 |
1 |
0 |
|a Lehmann
|
| 245 |
1 |
0 |
|a Analysis for marketing planning
|c Donald R. Lehmann and Russell S. Winer.
|
| 250 |
0 |
0 |
|a 7th ed.
|
| 260 |
0 |
0 |
|a Boston:
|b McGraw-Hill,
|c 2008.
|
| 300 |
|
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|a xii, 299p.:
|b ill.;
|c 24cm.
|
| 501 |
0 |
0 |
|a BBA
|
| 504 |
0 |
0 |
|a Includes bibliographical references and index
|
| 650 |
0 |
0 |
|a Marketing --
|x Management
|
| 700 |
1 |
1 |
|a Winer,
|h Russell S.
|
| 901 |
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|u www.mhhe.com
|
