Description: Analysis for marketing planning

Cover Image

QR Code

Analysis for marketing planning

Main Author:	Lehmann
Other Authors:	Winer,
Format:	Book
Language:	English
Published:	Boston: McGraw-Hill, 2008.
Edition:	7th ed.
Subjects:	Marketing -- > Management

Physical Description:	xii, 299p.: ill.; 24cm.
Bibliography:	Includes bibliographical references and index
ISBN:	0071263632 (pbk)