|
|
|
|
| LEADER |
00684pamaa2200217 4500 |
| 001 |
0000043368 |
| 005 |
20140421090000.0 |
| 008 |
080305 eng |
| 020 |
0 |
0 |
|a 0273687727 (pbk.)
|
| 090 |
0 |
0 |
|a HF5415.123
|b FIL 2006
|
| 100 |
1 |
0 |
|a Fill
|
| 245 |
1 |
0 |
|a Marketing communications :
|b engagement, strategies and practice
|c Chris Fill.
|
| 250 |
0 |
0 |
|a 4th ed.
|
| 260 |
0 |
0 |
|a New York:
|b Pearson Education LTD,
|c 2006.
|
| 300 |
|
|
|a xxxvii, 911p.:
|b ill.;
|c 27cm.
|
| 501 |
0 |
0 |
|a UH
|
| 504 |
0 |
0 |
|a Includes bibliographical references and index
|
| 650 |
0 |
0 |
|a Sales promotion
|
| 650 |
0 |
0 |
|a Communication in marketing
|
| 650 |
0 |
0 |
|a Marketing channels
|
| 901 |
|
|
|u www.pearson-books.com
|
