Marketing communications : engagement, strategies and practice
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York:
Pearson Education LTD,
2006.
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| Edition: | 4th ed. |
| Subjects: |
| Physical Description: | xxxvii, 911p.: ill.; 27cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0273687727 (pbk.) |