00646pamaa2200217 4500 0000043354 20100514090000.0 080305 eng 0618799702 HF5415 PRI 2008 Pride Marketing William M. Pride, O.C. Ferrell. 14th ed. Boston: Houghton Mifflin Co., 2008. xxxi, 629p: ill.; 29 cm. Rev. ed. of: Marketing : concepts and strategies 2006 Includes bibliographical references and index Marketing Ferrell, O.C. http://www.hmco.com