Marketing

Main Author: Pride
Other Authors: Ferrell,
Format: Book
Language:English
Published: Boston: Houghton Mifflin Co., 2008.
Edition:14th ed.
Subjects:
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090 0 0 |a HF5415   |b PRI 2008 
100 1 0 |a Pride  
245 1 0 |a Marketing   |c William M. Pride, O.C. Ferrell. 
250 0 0 |a 14th ed. 
260 0 0 |a Boston:   |b Houghton Mifflin Co.,   |c 2008. 
300 |a xxxi, 629p:   |b ill.;   |c 29 cm. 
500 0 0 |a Rev. ed. of: Marketing : concepts and strategies 2006 
504 0 0 |a Includes bibliographical references and index 
650 0 0 |a Marketing  
700 1 1 |a Ferrell,   |h O.C.  
901 |u http://www.hmco.com