Marketing
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston:
Houghton Mifflin Co.,
2008.
|
| Edition: | 14th ed. |
| Subjects: |
| Item Description: | Rev. ed. of: Marketing : concepts and strategies 2006 |
|---|---|
| Physical Description: | xxxi, 629p: ill.; 29 cm. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0618799702 |