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LEADER |
00695pamaa2200205 4500 |
001 |
0000043341 |
005 |
20130626090000.0 |
008 |
080222 eng |
020 |
0 |
0 |
|a 0749447605 (pbk.)
|
090 |
0 |
0 |
|a HF5415.126
|b BIR 2007
|
100 |
1 |
0 |
|a Bird
|
245 |
1 |
0 |
|a Commonsense direct & digital marketing
|c Drayton Bird.
|
250 |
0 |
0 |
|a 5th ed.
|
260 |
0 |
0 |
|a London ; Philadelphia:
|b Kogan Page,
|c 2007.
|
300 |
|
|
|a viii, 434 p.:
|b ill.;
|c 25 cm.
|
500 |
0 |
0 |
|a "Rev. ed. of: Commonsense direct marketing / Drayton Bird. 4th ed. London ; $a Dover, N.H. : Kogan Page, 2000"--T.p. verso
|
501 |
0 |
0 |
|a Library
|
504 |
0 |
0 |
|a Includes index
|
650 |
0 |
0 |
|a Direct marketing
|
901 |
|
|
|u www.kogan-page.co.uk
|