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080222                             eng   | 
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|a 0749447605 (pbk.)  
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| 090 | 
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|a HF5415.126  
  |b BIR 2007 
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| 100 | 
1 | 
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|a Bird  
   | 
| 245 | 
1 | 
0 | 
|a Commonsense direct & digital marketing   
  |c Drayton Bird. 
   | 
| 250 | 
0 | 
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|a 5th ed. 
   | 
| 260 | 
0 | 
0 | 
|a London ; Philadelphia:  
  |b Kogan Page,  
  |c 2007. 
   | 
| 300 | 
  | 
  | 
|a viii, 434 p.:  
  |b ill.;  
  |c 25 cm. 
   | 
| 500 | 
0 | 
0 | 
|a "Rev. ed. of: Commonsense direct marketing / Drayton Bird. 4th ed. London ; $a Dover, N.H. : Kogan Page, 2000"--T.p. verso 
   | 
| 501 | 
0 | 
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|a Library 
   | 
| 504 | 
0 | 
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|a Includes index 
   | 
| 650 | 
0 | 
0 | 
|a Direct marketing  
   | 
| 901 | 
  | 
  | 
|u www.kogan-page.co.uk 
   |