Commonsense direct & digital marketing
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London ; Philadelphia:
Kogan Page,
2007.
|
| Edition: | 5th ed. |
| Subjects: |
| Item Description: | "Rev. ed. of: Commonsense direct marketing / Drayton Bird. 4th ed. London ; $a Dover, N.H. : Kogan Page, 2000"--T.p. verso |
|---|---|
| Physical Description: | viii, 434 p.: ill.; 25 cm. |
| Bibliography: | Includes index |
| ISBN: | 0749447605 (pbk.) |