Advertising and promotion : integrated marketing communications
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Mason, OH:
Thompson/South-Western,
2007.
|
| Edition: | 7th ed. |
| Subjects: |
| LEADER | 00617pamaa2200205 4500 | ||
|---|---|---|---|
| 001 | 0000043199 | ||
| 005 | 20190808090000.0 | ||
| 008 | 080119 eng | ||
| 020 | 0 | 0 | |a 9780324408089 (pbk.) |
| 090 | 0 | 0 | |a HF5823 |b SHI 2007 |
| 100 | 1 | 0 | |a Shimp |
| 245 | 1 | 0 | |a Advertising and promotion : |b integrated marketing communications |c Terence A. Shimp. |
| 250 | 0 | 0 | |a 7th ed. |
| 260 | 0 | 0 | |a Mason, OH: |b Thompson/South-Western, |c 2007. |
| 300 | |a xxii, 629p.: |b 29cm. | ||
| 501 | 0 | 0 | |a UH |
| 650 | 0 | 0 | |a Advertising |
| 650 | 0 | 0 | |a Sales promotion |
| 650 | 0 | 0 | |a Communication in marketing |
| 901 | |u http://www.swlearing.com | ||