APA Citation

Shimp. (2007). Advertising and promotion: Integrated marketing communications (7th ed.). Mason, OH: Thompson/South-Western.

Chicago Style Citation

Shimp. Advertising and Promotion: Integrated Marketing Communications. 7th ed. Mason, OH: Thompson/South-Western, 2007.

MLA Citation

Shimp. Advertising and Promotion: Integrated Marketing Communications. 7th ed. Mason, OH: Thompson/South-Western, 2007.

Warning: These citations may not always be 100% accurate.