00674pamaa2200205 4500 0000043182 20150907090000.0 080118 eng 8120314751 (pbk.) HF5415.13 LIL 1992 Lilien Marketing models Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy. New Delhi: Prentice Hall of India, 1992. xv, 803p.: ill.; 25 cm. Eastern Economy edition Includes bibliographical references and index Marketing -- Management Kotler, Philip Moorthy, K. Sridhar http://www.phindia.com