Marketing models

Main Author: Lilien
Other Authors: Kotler, Philip, Moorthy,
Format: Book
Language:English
Published: New Delhi: Prentice Hall of India, 1992.
Series:Eastern Economy edition
Subjects:
Physical Description:xv, 803p.: ill.; 25 cm.
Bibliography:Includes bibliographical references and index
ISBN:8120314751 (pbk.)