Lilien, Kotler, P., & Moorthy. (1992). Marketing models. New Delhi: Prentice Hall of India.
Chicago Style CitationLilien, Philip Kotler, and Moorthy. Marketing Models. New Delhi: Prentice Hall of India, 1992.
MLA CitationLilien, Philip Kotler, and Moorthy. Marketing Models. New Delhi: Prentice Hall of India, 1992.
Warning: These citations may not always be 100% accurate.