Marketing across cultures

Main Author: Usunier
Other Authors: Lee,
Format: Book
Language:English
Published: New York: Financial Times Prentice Hall, 2005.
Edition:4th ed..
Subjects:
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245 1 0 |a Marketing across cultures   |c Jean-Claude Usunierc. 
250 0 0 |a 4th ed.. 
260 0 0 |a New York:   |b Financial Times Prentice Hall,   |c 2005. 
300 |a xv, 627p.;   |c 25cm. 
501 0 0 |a UH 
504 0 0 |a Includes bibliographical references and index 
650 0 0 |a Export marketing --   |x Social aspects  
650 0 0 |a Intercultural communication  
650 0 0 |a International business enterprises --   |x Social aspects  
700 1 1 |a Lee,   |h Julie  
901 |u www.pearson.co.uk