International marketing : a global perspective

Main Author: Muhlbacher
Other Authors: Leihs,, Dahringer,
Format: Book
Language:English
Published: London: Thompson Learning, 2006.
Edition:3rd ed.
Subjects:
Physical Description:xxv, 737p.: ill.; 28 cm.
Bibliography:Includes bibliographical references and index
ISBN:1844801322 (pbk.)