MARKETING strategy : a decision-focused approach
| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston:
McGraw-Hill/Irwin,
2006.
|
| Edition: | 5th ed. |
| Subjects: |
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| 005 | 20070924090000.0 | ||
| 008 | 070924 eng | ||
| 020 | 0 | 0 | |a 0072961902 (pbk) |
| 090 | 0 | 0 | |a HF5415.13 |b MAR 2006 |
| 245 | 0 | 0 | |a MARKETING strategy : |b a decision-focused approach |c Orville C. Walker...[et al.]. |
| 250 | 0 | 0 | |a 5th ed. |
| 260 | 0 | 0 | |a Boston: |b McGraw-Hill/Irwin, |c 2006. |
| 300 | |a xx, 346p.; |c 26cm. | ||
| 650 | 0 | 0 | |a Marketing -- |x Management |
| 700 | 1 | 1 | |a Walker, |h Orville C. |