Walker. (2006). MARKETING strategy: A decision-focused approach (5th ed.). Boston: McGraw-Hill/Irwin.
Chicago Style CitationWalker. MARKETING Strategy: A Decision-focused Approach. 5th ed. Boston: McGraw-Hill/Irwin, 2006.
MLA CitationWalker. MARKETING Strategy: A Decision-focused Approach. 5th ed. Boston: McGraw-Hill/Irwin, 2006.
Warning: These citations may not always be 100% accurate.