International marketing : analysis and strategy
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New Delhi:
Prentice Hall of India,
1997.
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| Edition: | 3rd ed.. |
| Subjects: |
| Physical Description: | xviii, 750 p.: ill.; 26 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780138383435 (pbk.) |