Strategic brand management : building, measuring, and managing brand equity
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J.:
Prentice Hall,
2003.
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: | xxvii, 788 p.: ill.; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9788120323094 (pbk.) |