Strategic brand management : building, measuring, and managing brand equity
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J.:
Prentice Hall,
2003.
|
| Edition: | 2nd ed. |
| Subjects: |
TSAM LIBRARY
| Call Number: |
HD69 B7 KEL 2003 |
|---|
| Accession | Item Category | Format | Status | Notes |
|---|
| 0000053802 | Open Shelf | Monographs | AVAILABLE |