00567pamaa2200181 4500 0000042673 20100514090000.0 070924 eng 0130653500 (pbk.) HF5415 DOY 1994 Doyle Marketing management and strategy Peter Doyle. New York: Prentice Hall, 1994. xvii, 410 p.: ill.; 24 cm. Includes bibliographical references and index Marketing management and strategy Marketing http://www.prenhall.com