Marketing management and strategy
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York:
Prentice Hall,
1994.
|
| Subjects: |
| LEADER | 00567pamaa2200181 4500 | ||
|---|---|---|---|
| 001 | 0000042673 | ||
| 005 | 20100514090000.0 | ||
| 008 | 070924 eng | ||
| 020 | 0 | 0 | |a 0130653500 (pbk.) |
| 090 | 0 | 0 | |a HF5415 |b DOY 1994 |
| 100 | 1 | 0 | |a Doyle |
| 245 | 1 | 0 | |a Marketing management and strategy |c Peter Doyle. |
| 260 | 0 | 0 | |a New York: |b Prentice Hall, |c 1994. |
| 300 | |a xvii, 410 p.: |b ill.; |c 24 cm. | ||
| 504 | 0 | 0 | |a Includes bibliographical references and index |
| 650 | 0 | 0 | |a Marketing management and strategy |
| 650 | 0 | 0 | |a Marketing |
| 901 | |u http://www.prenhall.com | ||