00577pamaa2200169 4500 0000042671 20190808090000.0 070924 eng 9780132848039 (pbk.) HF1416 PAL 1994 Paliwoda The essence of international marketing Stanley J. Paliwoda. New York: Prentice Hall, 1994. x, 164 p.: ill.; 23 cm. The Essence of management series Includes bibliographical references (p. 149-158) and index Export marketing -- Management