The essence of international marketing
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York:
Prentice Hall,
1994.
|
| Series: | The Essence of management series
|
| Subjects: |
| Physical Description: | x, 164 p.: ill.; 23 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (p. 149-158) and index |
| ISBN: | 9780132848039 (pbk.) |