Principles of marketing

Main Author: Kotler, Philip
Other Authors: Armstrong,
Format: Book
Language:English
Published: New Jersey: Prentice Hall, 2008.
Edition:12th ed.
Subjects:
LEADER 00659pamaa2200229 4500
001 0000042608
005 20150907090000.0
008 070828 eng
020 0 0 |a 0136132375 (pbk)  
090 0 0 |a HF5415   |b KOT 2008 
100 1 0 |a Kotler, Philip  
245 1 0 |a Principles of marketing   |c Philip Kotler and Gary Armstrong. 
250 0 0 |a 12th ed. 
260 0 0 |a New Jersey:   |b Prentice Hall,   |c 2008. 
300 |a xxxiv, 557p.:   |b col. ill.;   |c 28cm. 
501 0 0 |a BACCI 
501 0 0 |a DBAD 
504 0 0 |a Includes bibliographical references and index 
650 0 0 |a Marketing  
700 1 1 |a Armstrong,   |h Gary  
901 |u http://www.prenhall.com