Description: Principles of marketing

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Principles of marketing

Main Author:	Kotler, Philip
Other Authors:	Armstrong,
Format:	Book
Language:	English
Published:	New Jersey: Prentice Hall, 2008.
Edition:	12th ed.
Subjects:	Marketing

Physical Description:	xxxiv, 557p.: col. ill.; 28cm.
Bibliography:	Includes bibliographical references and index
ISBN:	0136132375 (pbk)