APA Citation

Kotler, P., & Armstrong. (2008). Principles of marketing (12th ed.). New Jersey: Prentice Hall.

Chicago Style Citation

Kotler, Philip, and Armstrong. Principles of Marketing. 12th ed. New Jersey: Prentice Hall, 2008.

MLA Citation

Kotler, Philip, and Armstrong. Principles of Marketing. 12th ed. New Jersey: Prentice Hall, 2008.

Warning: These citations may not always be 100% accurate.