B2B Marketing : a radically different approach for business-to-business marketers

Main Author: MINETT
Format: Book
Language:English
Published: Harlow, Essex, London: Peason Education Limited, 2002.
Subjects:
LEADER 00622pamaa2200181 4500
001 0000042273
005 20140421090000.0
008 070716 eng
020 0 0 |a 027365425x (pbk.)  
090 0 0 |a HF5415.1263   |b MIN 2002 
100 1 0 |a MINETT  
245 1 0 |a B2B Marketing :   |b a radically different approach for business-to-business marketers   |c Steve Minett. 
260 0 0 |a Harlow, Essex, London:   |b Peason Education Limited,   |c 2002. 
300 |a xiv, 226p:   |b ill.;   |c 24 cm. 
501 0 0 |a UH 
504 0 0 |a Includes bibliographical references and index 
650 0 0 |a Industrial marketing  
901 |u www.pearson-books.com