B2B Marketing : a radically different approach for business-to-business marketers
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow, Essex, London:
Peason Education Limited,
2002.
|
| Subjects: |
| Physical Description: | xiv, 226p: ill.; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 027365425x (pbk.) |