00635pamaa2200193 4500 0000042267 20130117090000.0 070710 eng 1412917964 (pbk.) HF5823 ALT 2006 ALTSTIE Advertising strategy : creative tactics from the outside/in Tom Altstiel and Jean Grow. Thousand Oaks, Calif.: Sage Publications, 2006. xvi, 389 p.: ill.; 28 cm. BA Includes bibliographical references and index Advertising Grow, Jean http://www.sagepublishings.com