|
|
|
|
| LEADER |
00635pamaa2200193 4500 |
| 001 |
0000042267 |
| 005 |
20130117090000.0 |
| 008 |
070710 eng |
| 020 |
0 |
0 |
|a 1412917964 (pbk.)
|
| 090 |
0 |
0 |
|a HF5823
|b ALT 2006
|
| 100 |
1 |
0 |
|a ALTSTIE
|
| 245 |
1 |
0 |
|a Advertising strategy :
|b creative tactics from the outside/in
|c Tom Altstiel and Jean Grow.
|
| 260 |
0 |
0 |
|a Thousand Oaks, Calif.:
|b Sage Publications,
|c 2006.
|
| 300 |
|
|
|a xvi, 389 p.:
|b ill.;
|c 28 cm.
|
| 501 |
0 |
0 |
|a BA
|
| 504 |
0 |
0 |
|a Includes bibliographical references and index
|
| 650 |
0 |
0 |
|a Advertising
|
| 700 |
1 |
1 |
|a Grow,
|h Jean
|
| 901 |
|
|
|u http://www.sagepublishings.com
|
