Advertising strategy : creative tactics from the outside/in
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, Calif.:
Sage Publications,
2006.
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| Subjects: |
| Physical Description: | xvi, 389 p.: ill.; 28 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 1412917964 (pbk.) |