00783pamaa2200205 4500 0000042176 20110224090000.0 070702 eng 0844232424 (pbk.) HD59 YAL 2001 YALE The publicity handbook : the inside scoop from more than 100 journalists and PR pros on how to get great publicity coverage : in print, online, and on the air David R. Yale with Andrew J. Carothers. New ed. Chicago, Ill.: NTC Business Books, 2001. xvi, 448p: ill.; 23 cm. BA Includes bibliographical references and index Public relations -- Handbooks, manuals, etc. Carothers, Andrew J. www.mhhe.com