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| LEADER |
00783pamaa2200205 4500 |
| 001 |
0000042176 |
| 005 |
20110224090000.0 |
| 008 |
070702 eng |
| 020 |
0 |
0 |
|a 0844232424 (pbk.)
|
| 090 |
0 |
0 |
|a HD59
|b YAL 2001
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| 100 |
1 |
0 |
|a YALE
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| 245 |
1 |
0 |
|a The publicity handbook :
|b the inside scoop from more than 100 journalists and PR pros on how to get great publicity coverage : in print, online, and on the air
|c David R. Yale with Andrew J. Carothers.
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| 250 |
0 |
0 |
|a New ed.
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| 260 |
0 |
0 |
|a Chicago, Ill.:
|b NTC Business Books,
|c 2001.
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| 300 |
|
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|a xvi, 448p:
|b ill.;
|c 23 cm.
|
| 501 |
0 |
0 |
|a BA
|
| 504 |
0 |
0 |
|a Includes bibliographical references and index
|
| 650 |
0 |
0 |
|a Public relations --
|x Handbooks, manuals, etc.
|
| 700 |
1 |
1 |
|a Carothers,
|h Andrew J.
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| 901 |
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|u www.mhhe.com
|
