The publicity handbook : the inside scoop from more than 100 journalists and PR pros on how to get great publicity coverage : in print, online, and on the air

Main Author: YALE
Other Authors: Carothers,
Format: Book
Language:English
Published: Chicago, Ill.: NTC Business Books, 2001.
Edition:New ed.
Subjects:
Physical Description:xvi, 448p: ill.; 23 cm.
Bibliography:Includes bibliographical references and index
ISBN:0844232424 (pbk.)