00576pamaa2200181 4500 0000042137 20110224090000.0 070615 eng 0749445548 (pbk.) HF5415.13 WES 2006 WESTWOOD How to write a marketing plan John Westwood. London, UK ; Philadelphia: Kogan Page, 2006. vi, 129p: ill.; 22 cm. The Sunday times Includes bibliographical references and index Marketing -- Management www.kogan-page.co.uk