How to write a marketing plan

Main Author: WESTWOOD
Format: Book
Language:English
Published: London, UK ; Philadelphia: Kogan Page, 2006.
Series:The Sunday times
Subjects:
LEADER 00576pamaa2200181 4500
001 0000042137
005 20110224090000.0
008 070615 eng
020 0 0 |a 0749445548 (pbk.)  
090 0 0 |a HF5415.13   |b WES 2006 
100 1 0 |a WESTWOOD  
245 1 0 |a How to write a marketing plan   |c John Westwood. 
260 0 0 |a London, UK ; Philadelphia:   |b Kogan Page,   |c 2006. 
300 |a vi, 129p:   |b ill.;   |c 22 cm. 
440 0 0 |a The Sunday times 
504 0 0 |a Includes bibliographical references and index 
650 0 0 |a Marketing --   |x Management  
901 |u www.kogan-page.co.uk