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Services marketing : an Asia-pacific and Australian perspective
Main Author:
Lovelock
Other Authors:
Patterson,
,
Walker,
Format:
Book
Language:
English
Published:
Sydney:
Pearson Education Australia,
2004.
Edition:
3rd. ed.
Subjects:
Services marketing --
>
marketing --
>
Australia
Services industries --
>
marketing --
>
New Zealand
Holdings
Description
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