00822pamaa2200217 4500 0000042090 20080304090000.0 070615 eng 1741031621 (pbk.) HD9989.A82 LOV 2004 Lovelock Services marketing : an Asia-pacific and Australian perspective Christopher Lovelock, Paul G. Patterson and Rhett H. Walke. 3rd. ed. Sydney: Pearson Education Australia, 2004. xii, 579p: ill.; 25 cm. Includes bibliographical references and index Services marketing -- marketing -- Australia Services industries -- marketing -- New Zealand Patterson, Paul G. Walker, Rhett H. http://www.pearsoned.com.au