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070615                             eng   | 
| 020 | 
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|a 1741031621 (pbk.)  
   | 
| 090 | 
0 | 
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|a HD9989.A82  
  |b LOV 2004 
   | 
| 100 | 
1 | 
0 | 
|a Lovelock  
   | 
| 245 | 
1 | 
0 | 
|a Services marketing :  
  |b an Asia-pacific and Australian perspective   
  |c Christopher Lovelock, Paul G. Patterson and Rhett H. Walke. 
   | 
| 250 | 
0 | 
0 | 
|a 3rd. ed. 
   | 
| 260 | 
0 | 
0 | 
|a Sydney:  
  |b Pearson Education Australia,  
  |c 2004. 
   | 
| 300 | 
  | 
  | 
|a xii, 579p:  
  |b ill.;  
  |c 25 cm. 
   | 
| 504 | 
0 | 
0 | 
|a Includes bibliographical references and index 
   | 
| 650 | 
0 | 
0 | 
|a Services marketing --  
  |x marketing --  
  |z Australia  
   | 
| 650 | 
0 | 
0 | 
|a Services industries --  
  |x marketing --  
  |z New Zealand  
   | 
| 700 | 
1 | 
1 | 
|a Patterson,  
  |h Paul G.  
   | 
| 700 | 
1 | 
1 | 
|a Walker,  
  |h Rhett H.  
   | 
| 901 | 
  | 
  | 
|u http://www.pearsoned.com.au 
   |