Services marketing : an Asia-pacific and Australian perspective

Main Author: Lovelock
Other Authors: Patterson,, Walker,
Format: Book
Language:English
Published: Sydney: Pearson Education Australia, 2004.
Edition:3rd. ed.
Subjects:
LEADER 00822pamaa2200217 4500
001 0000042090
005 20080304090000.0
008 070615 eng
020 0 0 |a 1741031621 (pbk.)  
090 0 0 |a HD9989.A82   |b LOV 2004 
100 1 0 |a Lovelock  
245 1 0 |a Services marketing :   |b an Asia-pacific and Australian perspective   |c Christopher Lovelock, Paul G. Patterson and Rhett H. Walke. 
250 0 0 |a 3rd. ed. 
260 0 0 |a Sydney:   |b Pearson Education Australia,   |c 2004. 
300 |a xii, 579p:   |b ill.;   |c 25 cm. 
504 0 0 |a Includes bibliographical references and index 
650 0 0 |a Services marketing --   |x marketing --   |z Australia  
650 0 0 |a Services industries --   |x marketing --   |z New Zealand  
700 1 1 |a Patterson,   |h Paul G.  
700 1 1 |a Walker,   |h Rhett H.  
901 |u http://www.pearsoned.com.au