Services marketing : an Asia-pacific and Australian perspective
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Sydney:
Pearson Education Australia,
2004.
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| Edition: | 3rd. ed. |
| Subjects: |
| Physical Description: | xii, 579p: ill.; 25 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 1741031621 (pbk.) |