Sports marketing

Main Author: FULLERTON
Format: Book
Language:English
Published: Boston: McGraw-Hill/Irwin, 2007.
Subjects:
LEADER 00506pamaa2200169 4500
001 0000042070
005 20110224090000.0
008 070612 eng
020 0 0 |a 0071106588 (pbk.)  
090 0 0 |a GV716   |b FUL 2007 
100 1 0 |a FULLERTON  
245 1 0 |a Sports marketing   |c Sam Fullerton. 
260 0 0 |a Boston:   |b McGraw-Hill/Irwin,   |c 2007. 
300 |a xvi, 480 p.:   |b ill.;   |c 27 cm. 
504 0 0 |a Includes bibliographical references and index 
650 0 0 |a Sports --   |x Marketing  
901 |u www.mhhe.com