Services marketing : integrating customer focus across the firm

Main Author: Zeithaml
Other Authors: Bitner,, Gremler,
Format: Book
Published: Boston: McGraw Hill/Irwin, 2006.
Edition:4th ed.
Subjects:


TSAM LIBRARY

Call Number: HD9980 5 ZEI 2006
Accession Item Category Format Status Notes
0000052923 Open Shelf Monographs AVAILABLE


ICS LIBRARY

Call Number: HD9980 5 ZEI 2006
Accession Item Category Format Status Notes
2000003147 Open Shelf Sabah Monographs AVAILABLE