00636pamaa2200193 4500 0000042069 20190806090000.0 9780071244961 (pbk.) HD9980.5 ZEI 2006 Zeithaml Services marketing : integrating customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler. 4th ed. Boston: McGraw Hill/Irwin, 2006. xxvii, 708p.: ill., map; 26cm. Marketing Service industries -- Marketing Customer services Bitner, Mary Jo Gremler, Dwayne D.