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| LEADER |
00636pamaa2200193 4500 |
| 001 |
0000042069 |
| 005 |
20190806090000.0 |
| 020 |
0 |
0 |
|a 9780071244961 (pbk.)
|
| 090 |
0 |
0 |
|a HD9980.5
|b ZEI 2006
|
| 100 |
1 |
0 |
|a Zeithaml
|
| 245 |
1 |
0 |
|a Services marketing :
|b integrating customer focus across the firm
|c Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler.
|
| 250 |
0 |
0 |
|a 4th ed.
|
| 260 |
0 |
0 |
|a Boston:
|b McGraw Hill/Irwin,
|c 2006.
|
| 300 |
|
|
|a xxvii, 708p.:
|b ill., map;
|c 26cm.
|
| 650 |
0 |
0 |
|a Marketing
|
| 650 |
0 |
0 |
|a Service industries --
|x Marketing
|
| 650 |
0 |
0 |
|a Customer services
|
| 700 |
1 |
1 |
|a Bitner,
|h Mary Jo
|
| 700 |
1 |
1 |
|a Gremler,
|h Dwayne D.
|
